B&H Photo
As B&H Photo’s agency of record, the challenge for Sibling Rivalry was to expand the
brand’s loyal base by connecting with a younger, creative audience. Sibling Rivalry
developed a YouTube campaign that introduced the brand’s personality through
authentic customer stories.
The creative system was designed to flex across story types while maintaining B&H’s
voice — honest, expert, and rooted in NYC culture. The campaign elevated awareness
and engagement while keeping the brand’s heritage front and center.
Role: Design, Animation
Agency: Sibling Rivalry
